Strange Marketing Tactics
I know that a lot of people have picked up a few bits and pieces of html/css through myspace and other websites. But I doubt that the large majority of the general public knows how to host a .SWF and properly link it to their page. In fact, I bet many reading this stopped at ".SWF"
I visited NBC's page for "30 Rock", one of my favorite shows today. Right now they're doing some sort of viral marketing using prerecorded clips of Alex Baldwin to let people send phone calls to their friends promoting the show. The Samuel L. Jackson movie "Snakes on a Plane" use a similar marketing gimmick.
To further promote the calling/spamming ploy, they have premade Flash banners that you can post on your page and while play an audio clip when you roll over them. You can see one in action on my Myspace page. It wasn't until I actually tried to use the code included on the page that I realized that NBC isn't actually hosting the Flash files. Most people can cut and paste code. But how many average people have server space to rehost the files, along with enough knowledge to correctly direct an embed tag to the right file?
Not many that I know. I don't see this idea working out to well for NBC.
Bonus: After a little digging I found where the .SWF file is being hosted on NBC's site. Now I don't have to use my servers bandwidth to advertise for NBC. LOL Here's the address:
Just replace the "30_Rock_120x90.swf" with which ever banner you wanna use. (But if you're reading this blog you probably already knew to do that)
I visited NBC's page for "30 Rock", one of my favorite shows today. Right now they're doing some sort of viral marketing using prerecorded clips of Alex Baldwin to let people send phone calls to their friends promoting the show. The Samuel L. Jackson movie "Snakes on a Plane" use a similar marketing gimmick.
To further promote the calling/spamming ploy, they have premade Flash banners that you can post on your page and while play an audio clip when you roll over them. You can see one in action on my Myspace page. It wasn't until I actually tried to use the code included on the page that I realized that NBC isn't actually hosting the Flash files. Most people can cut and paste code. But how many average people have server space to rehost the files, along with enough knowledge to correctly direct an embed tag to the right file?
Not many that I know. I don't see this idea working out to well for NBC.
Bonus: After a little digging I found where the .SWF file is being hosted on NBC's site. Now I don't have to use my servers bandwidth to advertise for NBC. LOL Here's the address:
http://www.nbc.com/30_Rock/banners/30_Rock_120x90.swf
Just replace the "30_Rock_120x90.swf" with which ever banner you wanna use. (But if you're reading this blog you probably already knew to do that)
powered by performancing firefox
No comments:
Post a Comment